As part of Nike’s effort to improve lives through sport, NBA superstar LeBron James will dedicate a refurbished basketball court to New York City. The NBA All-Star will spearhead the LeBron James “Give to the Game” shoe drive where used athletic shoes will be collected throughout various Explorer’s Clubs locations in each of New York City’s five boroughs as well as the newly opened House of Hoops presented by Footlocker. The borough that collects the most shoes will have the shoes recycled into a refurbished basketball court located in that borough.
To construct the sport surfaces, Nike will employ its Reuse-A-Shoe program, which recycles old athletic shoes of any brand into new surfaces. Donated shoes will be moved to Nike recycling facilities and broken down to create Nike Grind, a product resulting from the re-purposed elements of the shoes. Nike Grind is mixed with other components to create running tracks, basketball courts, playgrounds and soccer fields. In the end, what started out as a beat-up shoe bound for a landfill is now a high-quality sport surface that is safer for young people to play on and ideal for athletes.
When: Now until December 18th